A company’s reputation is its most valuable asset. It influences the financial success of a business, as well as its ability to hire and retain employees. In an online world, where most people make decisions about which businesses to patronize based on reviews and other online content, it is essential that businesses manage their reputation management strategy to ensure that the positive and accurate information about their business is seen by the right audiences.
How to do Reputation Management
Business reputation management your business reputation is not a one-person job. It involves all departments in the organization, from marketing and communications to customer experience and sales. A comprehensive reputation management plan can help a business cultivate a good online presence and protect its reputation in the event of a crisis.
Reputation Management Services: Protecting Your Brand Online
The first step is to set up a system for tracking online conversations about your business. This can be as simple as creating an alert in Google for your brand name, or as advanced as a full-fledged software solution like Broadly that will automatically send reviews to customers and generate reports for you.
It’s also important to create a plan for responding to comments and reviews, as well as potential crises. Whether it’s an unfavorable review or a bad PR stunt, having a response in place will ensure that your business is proactive in mitigating the effects of negative comments and feedback.
It’s also a good idea to track KPIs such as brand sentiment to get an understanding of how the public perceives your business. Over time, you can use this data to understand how your reputation management strategy is working.